SEO - Introduction to Search Engine Optimisation

CERTIFICATION: Certificate of attendance available on request

DATE: Click to see our open course schedule for next available date

WHO SHOULD ATTEND:

A practical and interactive one day workshop, the course is aimed at all business managers, sales and marketing staff and anyone interested in finding out the key techniques you can employ to help raise your website's ranking in Google, Bing and other Search Engines.

COURSE CONTENT:

The power of the internet in business today has become huge.

Aimed at a non-technical, business audience, participants will be taught both on and off website activities to improve your company's website presence on the Google, Bing and Yahoo search results.

Understanding how your business can become prominent on the internet and increasing your traffic is a huge part of all online activity in business today.

Sites like Google, Bing and other search engines are where consumers go looking for information and businesses. If you want these search engines to work for your business then you need to know how to maximize the value of your SEO and understand why it is important for your business as well.

In this workshop, you’ll learn our top tips on how to do just that... But first, let's talk about why SEO is important for your business and the ROI.

The programme aims to deliver both short-term as well as longer term results in the form of meaningful and improved placement of your website against relevant search phrases.

You will be encouraged to seek out a mix of target search phrases that are competitive and target search phrases that are relevant but less competitive.

Whilst the former will most likely take time to show results, your choice of the later will demonstrate proof of concept to give you the confidence and drive to push through with more ambitious, competitive search phrase targeting.

• Over 70% of all successful businesses today have a solid SEO strategy in place.
• Google is the number one search engine globally.
• 45% of online businesses use their SEO strategy to increase their ROI.

Because of the growing trend and competition in the online business world SEO has become more and more attractive as a marketing tool for both online and offline businesses.

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