How to Create New Sales Opportunities

DURATION: One-day

CERTIFICATION: Certificate of attendance available on request

DATE: Click to see our open course schedule for next available date

WHO SHOULD ATTEND:

A practical and interactive one day workshop, the course is designed for small business owners or staff who is now taking on the responsibility of generating leads and managing sales.

OVERALL AIM:

The aim of the workshop is to help business owners or senior staff who are now taking on the responsibility of sales, to gain a strategic insight and develop cost effective strategies to generate sales. Participants will learn the necessary skills to help them explore new avenues for generating leads, effectively network both on and off line, build alliances and develop opportunities with existing clients. They will also learn to create slick, results driven, targeted and cost effective sales campaigns (direct mail and telephone) to develop relations and win sales.

COURSE CONTENT:

• Building and managing your database

Design sales strategies to explore new avenues, qualify leads and generate sales. Define various customer groups - get to know more about their needs & expectations Database marketing – gather customer information & build a customer database (using CRM) Source leads – how, where, when and what to look for when sourcing new leads

• Developing contacts and networking

Widen your net– build relations by networking, managing referrals & strategic partnerships Power of body language - work the room, build great rapport and make the right impression The perfect 15 second elevator pitch to grab customers attention and generate interest

• A brief introduction to Social Media

Embrace the power of social media to promote your company effectively Learn the value of social media for effective on-line networking Build your profile on-line using on-line various social media tools

• Utilising the Power of Direct Marketing

Benefits of using direct marketing - target customers, maximise results & build a sales pipeline The do’s and don’ts of “dazzling” sales letters and using email to grab the customer’s attention The power of the telephone to win business and communicate effectively with customers Top tips for creating winning telephone scripts – build relationships and generate results

• Building and managing your sales pipeline

Lifetime value of a customer – what a customer is really worth to your business The importance of following up – to maximise opportunities at each step of the relationship The numbers game - set realistic conversion rates using resources & timescales available Analyse results, increase sales and build repeat customers

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