Marketing your Business

DURATION: 1 Day

CERTIFICATION: Certificate of Attendance available on request

DATES: Click to see our open course schedule for next available date

ABOUT THIS COURSE:

Even if you know your offering is better, faster and cheaper! than your competitors it does not guarantee success. You must ensure that your target markets are aware of the facts also.This one-day course is aimed anyone who wants a fast track approach to understanding the key elements of marketing their offering, be it product or service.

COURSE OBJECTIVES:

Achieve an understanding of the Principles and best practices of marketing goods and services. Understand the key elements of writing a Marketing Plan.

COURSE CONTENT:

• Sales versus Marketing
• The 7 P’s of the marketing mix
• Analysing the market environment
• Market conditions and trends
• Market segmentation, targeting and positioning
• The Marketing Plan
• Sources of information for market research
• Competitive analysis
• Product or service differentiation
• Market research techniques

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